SII Major Hollywood Studio Endorses Silicon Image's New Liquidplay™ Content Protection Technology::WPG Holdings

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SII Major Hollywood Studio Endorses Silicon Image's New Liquidplay™ Content Protection Technology


Silicon Image™, a leader in semiconductors and intellectual property for the secure distribution, presentation and storage of high-definition content, announced that the Fox Group has endorsed LiquidPlay™, a new digital security technology introduced by Silicon Image.  As a key feature of Silicon Image’s new LiquidHD™ personal entertainment technology, LiquidPlay content protection allows consumers to enjoy their purchased or rented digital multi-media content on any of their LiquidHD-enabled consumer electronics devices, in the home or on the go.

A consumer-friendly, hardware-based security solution, LiquidPlay content protection offers a much more robust approach to protecting premium media content than software-based solutions, which are responsible for most security breaches.

"We are always looking for new ways to securely enhance and broaden consumers’ access to our motion pictures and television shows.  As such, promising technologies such as LiquidPlay--which flexibly and robustly deliver convenient access to that content in the home environment, but without sacrificing content protection--greatly benefit both content producers and consumers," said Andrew G. Setos, president of engineering, Fox Group.

LiquidPlay content protection is an integral part of the newly introduced Silicon Image LiquidHD™ technology, a unique consumer electronics centric networking environment in which protected digital content, including movies, television programs, and music, can move easily among LiquidHD-enabled devices.  LiquidHD technology provides for automatic discovery among any LiquidHD-enabled devices to create a user-friendly environment in which LiquidPlay forms a "personal domain" that allows any device to access or play acquired content.

The LiquidPlay architecture is based on advanced encryption technology, including AES and Elliptic Curve, to provide an unprecedented level of content protection.  All content entering a LiquidHD-enabled domain is encrypted with 128-bit AES encryption and keys are securely kept in hardware, preventing software access that has compromised content protection technologies in the past.

"With LiquidPlay, Silicon Image continues its quest to deliver digital content anytime, anywhere and on any device," said Steve Tirado, president and chief executive officer at Silicon Image, Inc.  "We are looking forward to partnering with the world’s leading entertainment creators and electronics manufacturers to create a networking environment that will give consumers the freedom to enjoy their choice of movie, TV show or music on any LiquidHD-enabled consumer electronics device they own."

LiquidPlay technology will be available as part of the LiquidHD specification. In addition, Silicon Image plans to partner with industry leading consumer electronics companies and pay TV service operators to form an industry consortium that supports and fosters the LiquidHD technology standard for broad market adoption.