WPGHOLDINGS’s Brand Ambassador ”Iron DADA”

When Industry 4.0 focuses on full automation, WPG holds the spirit of human values and thinks about the iron man who represents Industry 3.5. The WPG mascot DADA puts on the iron amour, which indicates making good use of human wisdom. The iron amour is as a tool and a symbol of the WPG’s digital platform. Therefore, DADA with the iron amour symbolizes the collaboration between humans and WPG’s digital platform. It makes DADA empowered to become Iron DADA and maximize the working efficiency.

The fixed work is processed by the online digital platform to improve efficiency, while the flexible work is handled offline by human wisdom, so as to achieve the human-machine cooperation of online integration and offline manpower collaboration. This aims to achieve digital transformation supply chain service and create a competitive niche for WPG in the future Industry 4.0.