About WPIg

WPI Business Strategy

WPI Group plays several key roles in the electronic component supply chain. Naturally close to the customers and their needs, the company is the customers’ voice to the supplier. Similarly the company dedicates significant resources to assist suppliers in product marketing and promotion as the suppliers’ voice to the customer. WPI Group’s top down view of over 10,000 customers in multiple market segments also enables a unique market perspective of value to suppliers, investors and customers. Through accurate and timely information flow, WPI Group can coordinate the supply and demand of the market and ensure a win-win situation for the entire industry over the long term. 


• Reposition & Focus On CORE Product
• Reduce Disty
 Select Specific Disty For Demand Creation
• Shift More Customers / Business To Disty

• Order Fulfillment
• Continuous Consolidation
• Focus On Demand Creation

• More Diversified , Dynamic Operation
• Seeking Competitive Suppliers To Share Risk / Cost
• SCM (Supply Chain Management)


The Benchmark Distribuition


Expertise on demand creation

Bring in the Most Effective Value-Added Services to Satisfy our Industrial Partners.

e-Distributor for order fulfillment


WPG Shared Values


  • Shared values of the WPG Group always come first. Should there be a conflict of interests, personal bias, prejudice and motivation must be sacrificed to put the interest of the team ahead of the individual.
  • Integration among the organization’s structural functions in teams, companies and regions must be strengthened and accelerated.
  • No distinctions or prejudices in nationalities or regions are to be made. Fairness and equal advantages prevail.


  • To become the priority choice of stakeholders including clients, manufacturers and shareholders.
  • To construct a learning environment wherein the self is continually improved and the group is continually enhanced.
  • To focus on core operations and execute accordingly.


  • Justified, clean and proper operations.
  • Enthusiastic and dedicated service. Promises should not be made lightly but commitments must be taken seriously. Once spoken, commitments must be fulfilled.
  • Transparency in actions and deeds. Courageously admit mistakes and take steps to immediately right the wrongs.


  • Highlighting on output and quality productivity and arriving at a balance between the two.
  • Quantifying objectives, being meticulous with details, clear on execution and strict on the completion and fulfillment of objectives.
  • Setting up a standard operating procedure so as to tolerate mistakes but not repetition of mistakes.